L O N D O N
Bovary & Co. was founded by writer and illustrator, Abigail Abbas. The company has spun off from her blog, Bovary: Tales of a Suburban Lunatic, a modern, subversive take on Flaubert's classic novel, Madame Bovary.
Abigail illustrated the blog posts because she felt that the drawings breathed life into the writing. She wanted the blog to come alive with the characters. Readers asked questions about her drawings; if they could buy prints of them or commission their own drawings so she began to produce stationery for sale here and through some shops. Over time, the design element of her company has extended to graphic design and branding.
Before working at Bovary & Co., Abigail co-founded an online luxury accessories business, which she helped to run for about eight years, after a short stint in publishing. She gained a First in English from University in 2003
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